YML

dosist

A modern wellness company empowering people to naturally manage their health & happiness through dose-controlled cannabis therapy.

Brief

1/3

Elevate industry perceptions

Mainstream cannabis use has many misconceptions. I led the design efforts to build a digital web presents that gives the dosist customer a holistic experience from first tap to product delivery.

Role

Lead Product Designer

What I did

UI/UX

System design

Motion

Platforms

Web

Establish look and feel

Establish look and feel

Establish look and feel

A design system that elevates dosist’s products and space digitally while ensuring approachable experiences that look and feel great on any screen.

A design system that elevates dosist’s products and space digitally while ensuring approachable experiences that look and feel great on any screen.

A design system that elevates dosist’s products and space digitally while ensuring approachable experiences that look and feel great on any screen.

Solution

2/3

Engage, educate, and inspire the wellness seeker

Shaped an approachable experience centered around a 3-part solution on how we engage, educate and inspire the wellness seeker.

Engage

Engage

Engage

Designed a guided experience that directs people to the right product to help manage their lifestyle and wellbeing.

Designed a guided experience that directs people to the right product to help manage their lifestyle and wellbeing.

Designed a guided experience that directs people to the right product to help manage their lifestyle and wellbeing.

Educate

Created a way to show dosist’s proprietary products (the dose pen and the dose dial) simply and beautifully.

Inspire

Showcased the people telling stories about how dosist is a tool for them and the benefits of its targeted formulas.

Educate

Created a way to show dosist’s proprietary products (the dose pen and the dose dial) simply and beautifully.

Inspire

Showcased people telling stories about how dosist is a tool for them and the benefits of its targeted formulas.

Streamline the experience for the power customer

Designed for speed and clarity to get dosist products to the hands of customers as quick as possible.

Cannabis delivery and pickup service

Designed a checkout experience that optimizes for conversion and adapts around national cannabis restrictions seamlessly.

Results

3/3

97%

reduction in bounce rate

2x

session increase after digital refresh

15%

increase in page views

15%

increase in page views

Webby

honor for best website: Health (2020)

Webby

honor for best website: Health (2020)

Webby

honor for best website: Health (2020)

Webby

honor for best website: Health (2020)

Next: Warby Parker - PDP

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